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Creative

Taco Bell's Surreal Circus Brings Back the $1 Double Stacked Tacos

Oscar winner Robert Stromberg directed the campaign from Deutsch

Taco Bell's Surreal Circus Brings Back the $1 Double Stacked Tacos

Taco Bell have launched their latest campaign, bringing back the popular $1 double stacked tacos.

The brand has always created elevated and sophisticated work for its most premium value products, and so for the return of the limited time $1 Double Stacked Tacos, the brand leaned into another surreal, magical creative concept.

Tapping into Oscar-winning director and special effects artist, Robert Stromberg (known for his work on Avatar, Alice In Wonderland, and Maleficent) the spot crafts a magical circus world of the Double Stacked Tacos casting real circus performers, aerialist, and fire breathers.

The feature also debuts the tagline 'Value That Never Ceases to Amaze,' which will also be featured in an upcoming spot in the new year for the $5 Chalupa Box. 

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TACO BELL / CLIENT CREDITS

SVP, Advertising and Brand Engagement: Tracee Larocca

Director of Advertising: Ashley Prollamante

Manager, Brand Experience: Amanda Barbosa

Associate Manager, Brand Experience: Emma Cartwright

Food Consultant: Lois Carson

DEUTSCH / AGENCY CREDITS
Creative

Chief Creative Officer, Los Angeles: Brett Craig

Associate Creative Director: Daniel Chen

Associate Creative Director: Mikey Sison

Art Director: Micah Wilkes

Copywriter: Ryan Schade

Art Director: Elora Clement

Copywirter: Jagger Moore

Production

Head of Production: Diego de la Maza

Executive Integrated Producer: Paul Roy

Senior Integrated Producer: Jamie Gartner

Senior Music Supervisor: Chase Butters

Music Supervisor: Dez Davis

Digital Production

Executive Integrated Producer, Digital: Laura Tron

Senior Integrated Producer, Digital: Ariel Theraube

Associate Integrated Producer, Digital: Kemi Adeniji

Design

Design Director: Jean-Lou Renoux

Designer: Ayla Kim

Account Management

Group Account Director: Matt Matzen

Account Director: Kelly Childers

Account Supervisor: Katie Henerikson

Sr. Account Executive: Eddy Perezic

Assistant Account Executive: Maggie Corleto

Business Affairs/Traffic

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Director of Broadcast Traffic: Carie Bonillo

Executive Broadcast Traffic Manager: Courtney Tylka

Senior Broadcast Traffic Manager: Ana Barraza

Account Planning

EVP, Head of Strategy: Kelsey Hodgkin

Associate Strategy Director: Rebecca Chein

Executives

CEO, North America: Mike Sheldon

Chief Creative Officer, North America: Pete Favat

President, Los Angeles: Kim Getty

Production

Production / Live-Action: RSA Films

Director: Robert Stromberg

Managing Director: David Mitchell

HOP: Elicia Laport

Executive Producer: Buddy Brakha

Producer: Morna Ciraki

Production Supervisor: Carmen Quiros

Production Service Company / Poland: 24/7 Radioaktive

Executive Producer: Gordon Mackinnon

Executive Producer: Luna Llados

Producer: Bartek Rainski

Production Manager: Marek Ciechalski

Editing

Editorial: Whitehouse/Steelhead

Editor: Matthew Wood

Assistant Editor: Marco Rosas

Executive Producer: Joanna Manning

Producer: Lynne Mannino

Post

Post (Colour/VFX/Finishing): ALT

Lead Flame Artist: Jan Cilliers

Executive Producer: Chris Fieldhouse

Post Facility: C03

Producer: Gabriel Wakeman

Colourist: Stefan Sonnenfeld

Sound

Audio / Sound Design: Lime Studios

Audio Mixer: Matt Miller

Assistant Mixer: Ian Connie

Executive Producer: Susie Boyajan

Music
Ashe - 'Afterlife'

Category: Fast food , Retail and Restaurants