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Creative

Taco Bell's Nacho Fries Return in Brilliant Faux Disaster Movie Trailer

A retired astronaut heads back into space in this tongue-in-cheek film from Deutsch and Superprime's James Gray

Taco Bell's Nacho Fries Return in Brilliant Faux Disaster Movie Trailer

Taco Bell's Nacho Fries quickly became a cheesy fan-favourite during their first two stints on the chain's menu in 2018. Since their departure, the brand has heard an outpour of love from fans both in restaurants and on social media, pleading for their return. 

Well, fans’ wishes have officially been granted – Nacho Fries are back and to coincide with their re-launch is this brilliant faux-disaster movie trailer from Deutsch. 

“We are delighted to have Nacho Fries make their cinematic return, this time starring in ‘Retrieval,’ in which we seek to address the question of ‘where do Nacho Fries keep going?’ with a new genre and new hero who will go to all lengths to bring them back,” said Marisa Thalberg, global chief brand officer at Taco Bell Corp. “We humbly submit - For Your Consideration - that we have another big award winner now hitting screens, and most importantly, restaurants.”

For the highly-anticipated return of Nacho Fries, Live Más Productions introduces 'Retrieval', starring James Marsden as a devoted father who investigates the biggest question the brand’s fans have raised – why have fries vanished and where did they go? 



Taco Bell first debuted the instantly iconic fries with the conspiracy theory trailer 'Web of Fries' which explored the reasons Taco Bell was prevented from offering fries in the first place. This past summer the series continued with 'Web of Fries II', highlighting Taco Bell’s victory over the 'Burger People' in a future dystopia.   

Featured Companies: Superprime Films

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Client

Brand: Taco Bell

Chief Marketing Officer: Marisa Thalberg

Director of Advertising: Ashley Prollamante

Manager, Advertising: Michelle Prieve

Account Executive, Brand Experience: Kristen Powell

Food Consultant: Carolyn Avelino

Post Production / VFX

Post Production Company: Framestore

Colourist: Stefan Sonnenfeld

VFX Supervisor: Tom Leckie

Colour Company: C03

Colour Producer: Gabriel Wakeman

Senior VFX Producer: Morgan MacCuish

Creative Director: Aron Hjartarson

Compositing Supervisor: Alex Villabon

CG Supervisor: Kevin Baker

Director of Production and Operations: Bethan Thomas

Sound

Sound Company: Formosa Sound

Sound Engineer: Per Hallberg, Phil Morrill

Executive Producer: Lauren Cascio

Audio Mix: John Bolen

Creative Agency

Creative Agency: Deutsch

Chief Creative Officer: Brett Craig

Creative Director: Jeremiah Wassom, Chris Jones

Producer: Chase Butters (Audio)

North American Chief Creative Officer: Pete Favat

Senior Art Director: Krish Karunanidhi

Senior Copywriter: Daniel Chen

Head of Production: Diego De La Maza

Executive Integrated Producer: Paul Roy

Senior Integrated Producer: Jamie Gartner

Music Director: Eryk Rich

Music Coordinator: Dez Davis

Group Account Directors: Matt Matzen

Account Director: Kelly Childers

Account Supervisor: Keith Corcoran

Account Executive: Lauren Krueger

Head of Strategy: Kelsey Hodgkin

Strategy Director: Armando Potter

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Broadcast Traffic Manager: Anna Brito, Ana Barraza

Director of Broadcast Traffic: Carie Bonillo

Production Company

Production Company: Superprime

Director: James Gray

Executive Producer: Roger Zorovich

Managing Director: Rebecca Skinner, Michelle Ross

Senior Producer: Ron Mohrhoff

Music

Music Company: MassiveMusic

Offline

Edit Company: Union Editorial

Editor: Matt Chesse

Edit Assistant: Dana Maddox

Managing Director: Michael Raimondi

Executive Producer: Joe Ross

Category: Fast food , Retail and Restaurants

Genre: Action , Comedy , Scenic , Storytelling