T. Rowe Price Taps Code and Theory for Global Digital Transformation

T. Rowe Price, a global investment management firm and a leader in retirement services, has selected Code and Theory to transform its global digital footprint through a refreshed global design system and digital properties.

The refreshed global design system will function as a comprehensive framework of reusable design components, guidelines, and standards that maintain a consistent and cohesive user experience across T. Rowe Price’s digital properties. Code and Theory will reimagine the design system to drive alignment across global teams, streamline design and development processes, ensure brand consistency, and enhance efficiency and scalability.

In addition to the global design system work, Code and Theory will focus on elevating the T. Rowe Price enterprise website, fostering more tangible opportunities for customisation and personalisation.

Code and Theory brings more than a decade of financial services experience with brands including JPMorgan Chase, American Express, Citi, Allspring Global Investments, Citadel and more. The agency was also recently named Ad Age’s 2024 Business Transformation of the Year and the ANA’s B2B Agency of the Year, unlocking innovation through its technology-first approach across the landscape.

Theresa McLaughlin, head of global marketing and digital transformation, T. Rowe Price says, “The best way to support our clients is to continually evolve and improve our digital experience. This refresh will put the client front and centre as we look to exceed their expectations with the latest technological innovations available. We are excited to partner with Code and Theory and bring their blend of creative and technology expertise into the T. Rowe Price brand.”

Michael Treff, CEO of Code and Theory says, "T. Rowe Price has built a legacy around putting investors and its clients first. This dedicated effort to elevate its global design system and website only continues that legacy. This is a huge opportunity to add more value by reinventing the experience for clients and prospects as well as to drive T. Rowe Price’s ability to better service its clients globally and drive growth.”