System1 US Success Drives Growth

System1, the marketing decision-making platform, has announced via its latest quarterly trading update that it has won over 160 new clients in the last half-year (H1 FY25), while revenues have continued to surge across the group’s platform, data sales and data-led consultancy divisions.

Year-on-year, the group’s platform revenues in H1 FY25 increased by 53% to £16.7m, with data sales up 48% and data-led consultancy up 76%. In total, H1 FY25 revenues of £18.3m are up 38% above the same period last year. Much of this growth has been driven by expansion in the US, where platform revenues have more than doubled year-on-year, driven by the success of Test Your Ad.

System1’s new clients include a global short-form video hosting platform, a leading global automotive business, and an international food delivery business.

James Gregory, CEO, System1 Group said, “I am delighted that our focus on winning in America is delivering strong growth and financial results. We are continuing to win and retain business with the world’s largest advertisers and will be accelerating and significantly increasing investment in the coming months to build our position in America and revitalise System1’s Innovation proposition.”