System1 Group Appoints Vanessa Chin as SVP of Marketing

System1, The Creative Effectiveness Platform that harnesses the power of emotion to predict the commercial success of advertising and innovation for the world's leading brands, announces the hire of Vanessa Chin as senior vice president of marketing. Vanessa will lead the marketing of System1 with a particular focus on the US to enhance System1’s visibility and reputation while working to expand business opportunities with both new and existing clients. She will be a key representative for the organisation in all client and industry-facing activities, as well as leading the marketing function for the organisation. In this role, Vanessa will be reporting to chief customer officer, Jon Evans.  

“System1 works with many of the largest US advertisers and is rapidly building a reputation for having the best advertising testing platform,” said Jon Evans, chief customer officer. "Partnering with experienced talent like Vanessa, who has already leveraged our Test Your Ad platform to make confident creative decisions, will allow us to continue growing in this key market. We are thrilled to have her on board in this role.”

Vanessa joins System1 from ALDI US where she was marketing director and in-house studio lead, building the studio from the ground up. She played a pivotal role in transforming the organisation into the fastest growing US grocery chain through her marketing initiatives and strategies. Prior to ALDI, she held positions at Leo Burnett, MARC USA, BBDO, and other notable agencies, honing her expertise in advertising, brand development, strategic planning and execution, global marketing operations, as well as extensive experience in creative/studio production over the past two decades.

“I’m excited to embark on this next chapter with System1,” said Vanessa. “As a former client of theirs, I have long admired System1's capabilities, including Test Your Ad, as well as the company's overall mission to help brands create ads with confidence. I am eager to join the team and support their continued efforts as an ally to the industry and the broader creative community.”

This announcement follows System1’s latest launch of ‘Test Your Innovation’, a new platform that measures consumers’ emotional responses to predict the commercial success of new products, taglines, brand characters, logos and more.