Synthesis Wins Gold at AdForum PHNX Awards 2025
Synthesis wins Gold at the AdForum PHNX Awards 2025.
The award marks a significant milestone in the agency’s ongoing mission to deliver culturally resonant and meaningful creativity.
The AdForum PHNX Awards are known as one of the world’s most accessible and democratic creative competitions. With the most inclusive and diverse jury - spanning agency creatives, consultants, journalists, and brand marketers - the award offers real-time feedback and celebrate the most inspiring ideas across the global advertising landscape.
The 'Visible Bag' campaign was praised for its striking simplicity and social impact, rising above thousands of global submissions. Designed to enhance pedestrian visibility and safety in an unexpected way, the campaign blends product design with purpose-driven storytelling. This Gold win adds to its growing international recognition, including a Silver at the Baku Flames Awards.
In addition to this success, Synthesis also brought home a Bronze for its work on the New Tashkent identity, developed for the Government of Uzbekistan and the visionary New Tashkent City project. The branding reflects the city’s bold future and ambition to become a modern, sustainable urban centre.
These honours highlight Synthesis’s creative range - from socially driven design to nation-branding - demonstrating the agency’s ability to shape stories that resonate both locally and globally.
