Sydney Water Launches 'Many Ways To Save' Integrated Campaign

As Greater Sydney is experiencing one of the worst droughts on record, Sydney Water has today launched an integrated marketing campaign via Host/Havas Sydney, that aims to inspire people to get creative about saving water.

The “Many Ways to Save’ campaign launches with two 30-second TV spots that feature larger- than-life scenarios of drought ingenuity.



‘Water Efficient Puppy’ shows two parents gifting their young daughter a water efficient camel instead of a puppy she was hoping for, to save water. ‘Random Water Saving Nude Guy’ shows a man training in the gym without clothes and bragging to his trainer that he’s saving on loads of washing. The playful construct of these ads leaves viewers with the outtake ‘there are many ways to save, some better than others’.

Says Matt Ennis, creative director, Host Havas: “There are hundreds of responsible, practical, simple ways to save water. By juxtaposing these with wildly impractical ways to save, this tongue-in-cheek campaign shows just how easy it is to make steps towards collectively beating the drought.”



The campaign also launches across radio, OOH, press, digital, social and PR. A dedicated online hub Lovewater.sydney will aggregate tips and hacks from the community and influencers to give people a way of sharing and learning new ways to save water.

Says Katya Koch née Farrin Brocks, brand, external communications and engagement manager at Sydney Water: “We know that everyone has a very different relationship with water and not all water saving practices work for everyone, so this campaign aims to inspire people to get creative and find ways to safeguard our precious water resources without sacrificing the lifestyle they love.”

Says Anthony Freedman, chairman of Havas Group: “We’re really proud to have partnered with Sydney Water to raise awareness of water conditions in Greater Sydney and encourage the behaviour change that’s essential if we are to reduce water consumption at the levels needed.

“The campaign demonstrates the power of the Havas Village model, bringing together the combined forces of Host/Havas, Havas Media, One Green Bean and Havas Co-maker to provide a complete creative and media solution, under one roof.”