Sydney Sweeney and Ford Help Drivers Feel Confident Doing Basic Auto Repairs

Ford and Wieden+Kennedy New York wanted to share the mic with a real Ford driver, one who is often stereotyped - just like many female Ford drivers. Enter Sydney Sweeney. While best known for her role in Euphoria, Sydney unexpectedly created her own personal TikTok channel documenting her work on a 1969 Ford Bronco and teasing her 1964 Ford Mustang. Her love for Ford and working on cars didn’t stop there; she actually learned how to drive on her grandfather’s F-100 and her mom taught her how to change a tire when she was a kid.

Together, they created an Auto 101 series to help people feel more confident doing auto basics on their cars, created an inclusive workwear line, and got people around the world talking about women in auto. Every asset that was made, was made to show a new side of Ford. 

Ford tapped into Sydney’s knowledge and passionate fan base with an Auto 101 series where Sydney taught auto maintenance basics like how to check your oil and more.

In partnership with Sydney and Dickies, they created an inclusive workwear line that took into account design, sizing and style that appealed to women while ensuring it had functionality for the shop. The utilitarian nature and design of the items combined with Sydney’s authentic relationship to Ford made a huge impact in culture.

To promote the workwear, a look book was created that doubled as a handbook, continuing the Auto 101 series by featuring Sydney alongside five female mechanics giving step-by-step instructions for car basics.

To take Sydney’s love for cars even further, she helped us design a custom baby blue 2024 Mustang GT to give away to fans named after her own Mustang Britney.