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Sweetshop's Nick Kelly's Offbeat Cake Break Campaign Encourages Us All to Indulge

Comedic spots for Greens Baking by Saatchi & Saatchi Melbourne showcases a selection of people that just can't say no to a piece of a cake

Sweetshop's Nick Kelly's Offbeat Cake Break Campaign Encourages Us All to Indulge

Greens Baking has this week launched a new integrated campaign titled 'Sneak in a Cake Break' via Saatchi & Saatchi, Melbourne.
While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Baking's Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, it's now possible to bake almost anywhere - as long as you have a microwave.

Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking's Cake Break range.

Simon Bagnasco, ECD, Saatchi & Saatchi, Melbourne said,"I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it."

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Advertiser: Greens Baking

Producer: Maria Borowski

Marketing Director: Suzanne Douglas

Executive Creative Director: Simon Bagnasco

Marketing Manager: Natalie Breen

Creative Director: Lee Sunter

Creative Agency

Creative Agency: Saatchi & Saatchi, Melbourne

Copywriter: Kerem Sekerci

Art Director: Tim Yates

Senior Graphic Designer: Matt Alpass (Integrated)

Executive Strategy Director: Alex Speakman

Client Service Director: Rebecca Robertson

Media Agency

Media Agency: Blue 449

Partnerships Manager: Garth Moring

Client manager: Bri Nottle

Production Company

Production Company: Sweetshop

Executive Producer: Loren Bradley, Edward Pontifex

Producer: Nikolas Aulich

Director of Photography: Max Walter


Edit Company: ARC EDIT

Editor: Offline Editor Arc: James Ashbolt

Post Production: Post Producer: Olivia Carolan

Post Production / VFX

Post Production Company: Alt.VFX

Colourist: Martina Joison

VFX Editor: Caleb de Leon

VFX Producer: Martina Joison


Sound Company: Risk Sound

Sound Engineer: Dylan Stephens