Sweetshop's Nick Kelly's Offbeat Cake Break Campaign Encourages Us All to Indulge

Greens Baking has this week launched a new integrated campaign titled 'Sneak in a Cake Break' via Saatchi & Saatchi, Melbourne.

 

While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Baking's Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, it's now possible to bake almost anywhere - as long as you have a microwave.

Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking's Cake Break range.

Simon Bagnasco, ECD, Saatchi & Saatchi, Melbourne said,"I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it."