Sweet Shop's Noah Conopask's Existential Redbull Vietnam Film Showcases The Human Struggle

Sweetshop Director Noah Conopask has launched a new film for Red Bull Vietnam from Y&R Indochina entitled ‘Charge Ahead’. 

Noah said, “This film is all about charging ahead into your dreams. An inspiring story of a regular guy (Pham) overcoming his exhaustion and working day and night to make his vision come true. The concept richly portrayed with layers of visceral emotion. Human struggle captured with a gritty realism.”
 
Aspiring to greatness can be exhausting, but there is beauty and poetry born in overcoming your physical limits. Nailing the energy component in the film was paramount. We see Pham's weak knees, exhausted muscles and heavy eyes. We sense him hyping himself up and witness him digging deep.

Red Bull gives Pham (and us) the edge to take the leap. It’s the electric charge when we need to act. The renegade spirit, the rush, a toughness. A longing for your dreams to come true. Never giving up, not laying down, stepping up. Red Bull is born of that.