Surprise Dentist Makes Everything Easy in New Ads for Aspen Dental

CP+B Miami has launched its latest campaign for Aspen Dental. Directed by Nick Ball, the campaign has begun rolling out nationally in the US this month.

Most people dread going to the dentist – if not for the fear of pain, then for the potential insurance hassle afterwards. The new creative touts how Aspen Dental is breaking down these barriers and making going to the dentist less daunting.

Since CP+B began working with Aspen Dental in 2013, it has become one of the fastest-growing dental service organisations in the U.S., adding a new office at the rate of one every five to six days. Aspen Dental now has more than 660 offices in 36 states, and last year they cared for more than 1.5 million patients.