senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Support To Life Creates Font with the Power to Change the World

07/06/2018
Advertising Agency
New York, USA
178
Share
Developed in partnership with TBWA\Istanbul, Support To Life has created a platform where this font can be used to create requests specifically for G7 leaders.
Independent humanitarian organization Support To Life has created a powerful tool to help global citizens influence decisions made at the annual G7 Summit this year, taking place in Quebec, Canada from June 8 - 9.

Introducing themostpowerfulfont.com, an entire alphabet of letters selected from different G7 leaders’ signatures.
 
In partnership with advertising agency TBWA\Istanbul, Support To Life has created a platform where this font can be used to create requests specifically for G7 leaders.  These requests can then be shared across social media with an automatic mention of these leaders' social profiles. Using these letters to embody the influence of the G7 collective, the message is delivered in a format designed to cut through.
 
The G7, or Group of 7, is a group of only seven nations with advanced economies including Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States who come together to discuss world issues, leading to decisions that inform policies and strategies implemented around the world.  Support To Life wanted to broaden the conversation and spread decision-making power beyond these leaders, to ensure the final conclusions were well-informed and inclusive of differing global perspectives.

By creating themostpowerfulfont.com, Support To Life hopes to capture the influence the G7 leaders hold and use it to provide people outside of this summit with the opportunity to demand solutions. Visit www.themostpowerfulfont.com and craft your own message and make a real impact during the 2018 G7 Summit.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from TBWA Worldwide
No Smiles Case Study
McDonald's
18/10/2024
29
0
BEHRtoven
BEHR Paint Company
25/03/2024
63
0
Project Jupiter
BMW
07/03/2024
40
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0