Supply&Demand's Mac Premo Takes Out the Trash - and Turns it Into Skateboards

Once there was trash, now there’s skateboards — Director Mac Premo has teamed up with Don Sanford of Sanford Shapes to create the Bucket Board, the world’s first line of skateboards made from trash pulled out of dumpsters.

The Bucket Board was designed for the World Wildlife Fund who approached Premo to create something unique out of repurposed garbage to celebrate Earth Hour 2015. The challenge at hand was to demonstrate and highlight the importance of environmentally conscious consumption habits. “This is about everyday trash combined to deliver a powerful message of sustainability,” explains Premo on the raison d’etre behind the Bucket Board. “The brief was to make something that gives the user a better sense of what sustainability is. The Bucket Board is a symbols of that, of what we need to care and respond to in the real world.”

While the Bucket Board was a resounding success for Earth Hour, Premo believes he has stumbled on something of longer lasting value, aiming to continue production with the aim to get them under the feet of kids who otherwise wouldn’t skate: “The whole aspect of self expression from skateboarding was transformative for me as a kid,” he explains, jazzed by the product’s potential. “I see the Bucket Board as an entry-level decks for kids who otherwise wouldn’t have them, tools of self expression that also emphasize to a new generation the importance of repurposing materials … ”