Supply & Demand’s Mac Premo Slices Through Time for Supercuts

Supply & Demand’s Mac Premo has teamed up with Olson, MN to create a Supercuts campaign showing the adventures of customers between haircuts through a series of selfies.  “Angelo,” “Chrystal” and “Sam” open on each after a haircut in the salon.  

They check out their locks, snapping a selfie before a 180-degree pan takes us directly into their smartphones to reveal a time lapse burst of photos showing two months of adventures.  Their hair slowly grows over time, each spot ending with a return to Supercuts to restyle their scruff. 

It’s an energetic flow of images sharing unique and intimate moments as each experiences what life has to offer.  A spirited edit by Premo adds to the rhythmic beat in work that personalizes Supercuts in the best possible way.