SuperHeroes Brings Renova’s Distinctive Toilet Paper to Life with Bold and Playful Global Campaign

Renova, known for its colourful toilet paper, has teamed up with SuperHeroes AMS | NYC | SGP, the creative agency saving the world from boring advertising, to launch its latest unique global campaign across social and OOH.

Tasked with enhancing the creative personality of Renova and bringing to life its distinctive toilet paper, SuperHeroes utilised its digital street art studio, JIMMY, to create eye-catching social ads. Leading artists on the roster included @shanef3d, @ghost3dee, @hati.hati.mas, @camylbuena, and @mregfx, who developed digital CGI videos referencing places in New York City, Seoul, London, Paris and Shanghai.

Launched on Instagram and TikTok the videos feature Renova’s colourful toilet paper interacting with iconic landmarks such as the Eiffel Tower and the New York subway.

To reach local audiences effectively, SuperHeroes also teamed up with Vistar Media DSP to place a DOOH screen near the Eiffel Tower, ensuring that their social ads appeared in the same iconic location featured in the videos.

Francisco António Pereira Gomes, head of digital marketing at Renova said, “The unique content created by SuperHeroes and JIMMY fits perfectly into digital outdoor advertising and brings us closer to our target audience.”

Rogier Vijverberg, chief creative hero at SuperHeroes said, “The work represents the colourful, bold and creative personality of the brand. It’s classy, it’s sexy, it’s fun - and it’s not your average toilet paper ad!”

Elja Polak, chief growth hero at SuperHeroes added, “It was a great experience working with Renova on this bespoke project. Utilising our roster of leading digital artists, we created relevant and engaging content that interacts with the world's most iconic landmarks, bringing Renova closer to its target audience.”