AI Film-Makers Unleash Their Craft in Creator Campaign for Lenovo
SuperHeroes AMS | NYC | SGP, the creative agency saving the world from boring advertising, has announced its latest campaign with tech giant Lenovo.
Eight award-winning AI artists have delivered mind-blowing interpretations of why it’s ‘gonna be a good good summer’ – by showing how AI can bring creative ideas to life in new ways. The work is celebrating Lenovo’s new Yoga Slim 7x laptop powered by the Snapdragon Elite X processor.
The result is seven original films by digital creators selected and briefed by SuperHeroes, that demonstrate the artistic capabilities of AI and new digital tools. The open brief was designed to give the filmmakers a chance to flex their creativity and tell stories in their own style, which will be shared across social channels and paid support by Lenovo in partnership with Qualcomm.
In one film, award-winning artist and filmmaker Paul Trillo takes viewers on a magical journey where clouds perform a mesmerising ballet. Trillo filmed Emmy award-winning movement designer HOK and dancer/choreographer Erica Klein, and with AI tools transformed their movements into swirling clouds. Another film from award-winning filmmakers @LeMoon.Synthograph and @Ethereal_Gwirl, two female artists who met online (one from France, the other New York), reveals how inflatable swim toys dream of summer’s coming. The films are being activated on the artists' social channels.
Other artists in the ‘It’s Gonna be a Good Good Summer’ include German artist @Uemuetyildiz who takes viewers on a watery experience across time and space, AI Artist @pancakepie360 tells a story of summer love through a bear and zebra’s summer party reunion, @palpa_Visuals takes us underwater where imaginary fish blend and blur into a water park, Cinem.ai shows the wonder of summer through a child’s eyes and experiences and Ulises Studio imagines summer in the city made with ice cream cones in summer hues of pinks and blues.
“These films demonstrate the craft of storytelling, using a mix of AI and digital tools,” said Rogier Vijverberg, chief creative hero at SuperHeroes. “We selected award-winning filmmakers and digital artists who bring their art to a new realm. And it all ties back to ‘Made with Lenovo Yoga’, our long-running creator-driven global campaign that is celebrating the creative process.”
