Supergoop! Awards Digitas as Media Agency of Record

Last week, Digitas, the Networked Experience agency and division of Publicis Groupe, announced that it has been named Media Agency of Record for Supergoop! The first protective skincare and beauty brand to put sunscreen at the forefront of everything they do. 

The partnership will focus on paid search, paid social, display, video, retail strategy, influencer, and data and analysis. The work will be led out of Digitas’ New York office with additional support from its Boston headquarters. 

As Supergoop! is poised for further growth, it sought a partner with an innovative problem-solving approach and the ability to seamlessly execute across media activations.