Superfad's new Nike spot

The advantage of Nike Zoom Alpha Talon’s exceptional traction is showcased with heart pumping, clanging intensity in a new spot by Superfad. Nike’s desire to convey the robustness of the shoe to its professional football users inspired Superfad to design the spot using the visual metaphor of heavy machinery.

Matching specific shoe attributes with industrial mechanics, the shoe is transformed into a massive machine moving with exacting power under a night sky. The surrounding environment, an empty football stadium, places the shoe at center stage. The high-energy experience of intensive moving parts is supported by a driving music track by World Gang and Sound Design by Clatter & Din.

To view: http://superfad.com/work/campaign/nike_advantage
Client: Nike Football
Digital Program Manager: Corey Patterson
Executive Producer: Jesse Canright
Producer: Noah Stanik

Animation Production Company: Superfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Executive Producer: Chris Volckmann
Additional Concept/Design: Loren Judah, Gretchen Nash
Lead 3D Artists: Robin Scher, Matt Guzzardo
Lead Modeler: Adam Rosenzweig
Lead Lighting TD: Jeff Chavez
3D Artists: Patrick Clarke, Phiphat Pinyosophon, Andrew Butterworth, Anthony Patti, Christian Day
Lead Compositor: Joel Voelker
Compositors: Marco Giampaolo, Paulo Dias, Matt St Leger, Paul Barkshire, Erik Rasmussen, Allen K. Lau
Colorist: Joel Voelker
Producer: Lane Jensen
Editor: Ryan Haug

The spot was concepted with Cinema 4D and Vray, with animation executed using Maya and Mental ray. Final composite was done in AfterEffects.


Music: World Gang

Sound Design/Mix: John Buroker/Clatter and Din