Brad Tucker Joins Superfad

Superfad, the brand-driven design and live-action production company based here, in Seattle, and in New York, today announced the hiring of Brad Tucker as Executive Creative Director of the Superfad studios in Los Angeles. Tucker joins Superfad from Shilo, where he served as Director and Creative Director.

 

“We’re thrilled to have Brad on board at Superfad,” says Darren Jaffee, Executive Producer. “For the past decade or so, Brad has been using his expertise in direction, design, CG, and visual effects to produce work that is both broad in its creative scope and deeply appealing in its aesthetic. We have all admired his work, and we’re looking forward to his contributions to our creative growth.”

 

“We all know that feeling when we see a great piece of work drop onto the scene, says Superfad managing partner Will Hyde,“Your face contorts and you think, ‘D-oh! I wish I’d thought of that!’ In more cases than I care to mention, Brad’s work has had that effect on me. I’m excited to have him on the Superfad team.”

 

A graduate of the Graphic Design program at CalArts, Tucker began his career as a busy design freelancer at a wide variety of studios, including Buck, Brand New School, Logan, and Stardust, where he served as Design Director, then Creative Director of Stardust’s LA studio. An experienced Creative Director, Tucker also has a wealth of experience directing talent, integrating live-action footage with design, and using digital technology to ultimate advantage. He has multiple campaigns for RadioShack, MAC Cosmetics, Target, Anheuser-Busch, Panasonic, Pontiac, Dodge, and Icebreakers. In 2007, Shots Magazine named Tucker one of that year’s “New Directors to Watch.” In addition to serving as Executive Creative Director at Superfad, Tucker will also continue with his other passion: teaching Motion Design at CalArts.

 

“I’ve been a fan of Superfad since its earliest days,” says Tucker. “Superfad is a company that created great work throughout the years, and they never give in to the latest fads. The company’s vast collection of visual styles and creative voices intrigues me as a storyteller, director, and designer. Whether its their graphic design or live action work, Superfad is never afraid to use their sense of design and graphic thought process to make their unique work. I am planning on pushing all these aspects even further, while hopefully adding my own flare to that unique mix of styles. I can’t wait to rad with Superfad!”