Summon the Spirit of Samuel Adams with Spooky Limited-Edition At-Home Séance Kit

When temperatures cool, nothing gets spirits of this realm and beyond more excited- or thirsty! - then tasty brew delights. This spooky season, Samuel Adams invites you to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.

Designed for beer lovers and ghosts with a dash of mischief, the Samuel Adams At-Home Séance Kit is perfect for conjuring up the spirit of Sam Adams (hopefully!) and anyone looking to add a little fright, fear, and a lot of flavour to their October nights.

“We conjured a realm we have dared to explore before...summoning the spirit of our namesake,” said Lauren Price, head of brand, Samuel Adams. “As frightful, mysterious, and even humour filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”

To honour a day written in stone, drinkers can head to the Sam Adams Store to get their hands on a limited-edition séance kit for $18.03, (while supplies last).

Summon the Spirit of Samuel Adams

Each kit features all the elements needed to conduct a séance at home including a handful of happy haunts beer lovers will need to get in touch with the former founding father. So, dim the lights and leave your fear at the door to celebrate another season of the perfect Samuel Adams Octoberfest pour!

At-Home Séance Kit Contents

How to Summon Sam Adams instruction card complete with your step-by-step guide on how to have a cold Sam Adams with a cold Sam Adams – from the pregame to raising a toast, a cheers and night cap along with a carefully crafted incantation to summon his spirit.

• A Sam Adams Portrait, perfect for inviting the spirit of Samuel Adams back to his former image
• Vial of Boston Dirt,* from the state he called home
• Vial of Samuel Adams Hops,* inspired by those used to make Samuel Adams brews
• Two Sam Séances Pint Glasses that reveals a spooky illusion when cold beer is served
• Samuel Adams Octoberfest Can-dle can inspired candle that will help set the mood for your special at-home séance