Subway Designs Perfectly-Sized Footlong Fanny Pack to Carry Canadian’s Sandwiches in Style and Safety
Subway Canada launches ‘The Footlong Fanny Pack,’ in collaboration with agencies Dentsu (advertising creative), Carat (media), and Veritas (PR and social). The campaign will be featured in organic and paid social creative throughout August and in multiple television broadcast segments, influencer content, and earned media inclusions.
Right on time for Canada's National Sandwich Month, Canadians will now get the chance to enjoy the all-new Subway Series with a buy-one-get-one-50% deal. And to hold that bonus Footlong? Subway has designed a perfectly-sized Footlong Fanny Pack to carry Canadian’s second Footlong in both style and safety.
The fanny packs will be available here.
“We are thrilled to provide Canadians with a fun and fashionable way to say “Yesway” to the Subway Series,” said Lisa Mazurkewich, head of marketing, Subway Canada. “The Footlong Fanny Pack began as a playful, creative solution to the (wonderful) challenge of juggling too many Footlongs during our BOGO deal throughout National Sandwich Month. From there, the Footlong Fanny Pack has blossomed to be the crux of a dynamic multi-channel marketing strategy - one that touches organic and paid social, OLV, PR and media storytelling. We are so excited to share the Footlong Fanny Pack to sub fans from coast to coast to coast.”
“We thought if your footlong had anywhere else to go but your belly, people would love this footlong fanny perfectly timed for National Sandwich Month,” said Jordan Doucette, chief creative officer, Dentsu Canada. “Working closely with Subway and their partner agencies to create these one-of-kind fanny packs and to (quickly!) design a fully integrated omnichannel marketing strategy is a great example of an amazing client and agency relationship. And with the launch of our most recent new chef-crafted subs, I think Canadians will appreciate not a single, delicious, and inspired ingredient being out of place on its journey home.”
