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Subway Chef Brings World Flavours to Canada with Globally Inspired Menu

22/04/2024
Advertising Agency
Toronto, Canada
665
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Spot from Dentsu Canada follows the chef on a mission to reintroduce international flavours to Canadians

Subway Canada is launching five new Globally Inspired Subs and one Bowl, the latest additions to the Subway Series menu. The launch brings crave-worthy international flavours, including new sauces, proteins, and toppings inspired by global destinations, to Canadians from coast to coast to coast.

Subway Canada introduced a whole new way to Subway last year with the launch of Subway Series, a collection of chef-crafted sandwiches, which can be ordered by name or number, building the perfect bite.

“Canada is breaking up with boring. Our research shows that Canadians, especially gen z, crave culinary exploration,” states Lisa Mazurkewich, head of marketing at Subway Canada. “Our menu is inspired by the multicultural landscape of Canada, it’s a twist on what you expect from Subway, and we’re so excited for everyone to try it.”

The full line-up of new Globally Inspired flavours includes:

  • #16 Tandoori Twist: Inspired by the traditional dish, a warm and bold Tandoori-spiced pork cutlet is paired with Monterey cheddar cheese and topped with spinach, tomato, banana peppers and crispy onions drizzled with a vibrant Tandoori-spiced sauce.
  • #17 Cuban Crunch: Inspired by the Cubano sandwich, a flavourful twist on the classic ham and cheese. It comes piled high with deli-style ham and juicy porchetta made with Canadian farm-raised pork and habanero cheese. Crispy onions, pickles, and lettuce provide a refreshing crunch, finished with Cuban-style sauce and smoky, tangy mustard.
  • #18 Nashville-Style Hot Chicken: the Nashville-style Hot Chicken sandwich comes loaded with rotisserie-style chicken drizzled in Nashville-style hot sauce, lettuce, tomato, pickles, crispy onions, and habanero jack cheese layered with cool, creamy Peppercorn Ranch.
  • #19 Chimichurri Steak & Cheese: Inspired by Argentina, where beef is king and traditionally paired with bright Chimichurri sauce. Thinly shaved tender steak is piled high atop a bed of spinach, green pepper, red onion, and tomatoes and topped off with melted cheese and, of course, that green Chimichurri sauce to pack a zesty punch.
  • #20 Little Sicily: Savoury capicola, and zesty pepperoni are paired with fresh veggies – lettuce, tomato, spinach, cucumbers, green peppers, red onions – and creamy mozzarella are on our fresh-baked Italian Herb and Cheese bread. It’s finished with a drizzle of garlic aioli, house sandwich sauce, and a sprinkle of parmesan cheese. CIAO!
  • Shawarma Chicken Rice Bowl: Juicy rotisserie-style chicken seasoned with Shawarma spices on a bed of our wild rice blend loaded up with all the good stuff: lettuce, spinach, tomatoes, cucumber, green peppers, red onions, pickles, crispy onions and shredded Monterey Jack cheese on top. This bowl is finished with a generous drizzle of tahini and hot sauce for that extra kick.

When curating the Globally Inspired line-up, chef John Botelho, culinary manager at Subway Canada, set out on a personal taste adventure, drawing inspiration from global cuisines, conducting research and rigorous taste testing.

“We’re a curious nation when it comes to trying new dishes, which is why we were so inspired by the vast cuisines found at home and around the globe. We’re thrilled to be able to deliver something different to Canadians. No passport required!" shares chef John.

In addition to bringing international flavours within reach across the country, Subway is thrilled to introduce two new vegetarian subs – The Big Veggie and Tandoori-Mozza – to Canadians as part of the Globally Inspired menu. Featuring savoury veggie-forward creations, creamy mozzarella, and our signature veggie patty, there are now even more reasons to say ‘Yesway!’

Dave Federico, executive creative director at Dentsu Creative states, “This new menu is unlike anything Subway’s ever done, so to do it justice we needed something that nobody would have expected from Subway. Or the QSR category in general.”

Time To Achieve Subway Global Status

On average, Canadians only need to travel 4km to reach their closest Subway restaurant. With the new Globally Inspired menu, they’ll be closer than they ever realised to tasting dishes inspired by flavours in Cuba, Nashville, Italy, and more. To celebrate, Subway Canada is launching an elite new travel contest for the most curious, adventure-loving, and hungry Canadians called Subway Global Status.

One tasty traveller will receive the ultimate upgrade to Subway Global Status for the all-star treatment, including a $10,000 travel gift certificate and one million Subway MVP Rewards points! Pack your bags and prepare to embark on your taste adventures at your local Subway and across the globe! Head to @SubwayCanada on Instagram next week to learn more.

The Globally Inspired sandwiches and bowls are now available to Canadians through the Subway Series menu. They can be ordered in-store, on the Subway app and online. For more information on the Globally Inspired Menu, visit here and check out @SubwayCanada on Instagram.

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