Subway Canada Sets Singles Up with Valentine's Day Meet Cutes

Subway Canada's heart warming initiative, the 'Meat Cute' campaign, designed to inspire spontaneity and foster genuine connections in today's fast-paced world. The campaign was created by the talented Dentsu Creative team.

As part of the 'Meat Cute' campaign, unsuspecting passers-by are paired up for impromptu lunch dates over delicious Subway sandwiches, creating heart warming moments that remind us of the beauty of chance encounters. “So, to help Canadian’s freshen up their dating life, Subway Canada will play matchmaker as singletons are sat together over a tasty sandwich to see if it’s a match. The content will be shared on Subway Canada’s social channels to see how the experiment played out, along with additional dating tips from Dr. Kimberly Moffit.”

In today's fast-paced world, where digital interactions often take precedence, Subway's campaign invites Canadians to step out of their comfort zones and embrace the unexpected.

“It’s reported that 3.1 million Canadians are expected to be using dating apps by 2028; however, dating app fatigue is fuelling a craving for more real-life (IRL) experiences – as 79% of gen z value in-person connections over digital.”