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Subway Canada and Toronto Raptor Scottie Barnes Satisfy Court-Side Cravings with Carnivore Sub

08/10/2024
Advertising Agency
Toronto, Canada
267
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Campaign from Dentsu Creative Canada commemorates the Toronto Raptors 30th anniversary

To celebrate the Toronto Raptors’ 30th anniversary, Subway Canada launches a new, craveable sub for basketball fans: the #30 Carnivore. Chef-crafted and designed to satisfy the biggest appetites, the Carnivore is a tribute to three decades of pride and passion and is available for Raptors’ fans nationwide.

The new sandwich, available only for a limited time, is meaty enough to satiate any carnivore’s diet as it’s piled high with Capicola, Genoa Salami, Pepperoni and Subway’s signature Cold Cut Trio (ham, salami and bologna). This meat lover’s dream is topped with creamy processed cheddar cheese, crispy onions, tangy pickles, crunchy shredded lettuce and a zesty Chipotle Southwest sauce. 

“We’re thrilled to celebrate this milestone with the Toronto Raptors and offer a fun and delicious way for fans to participate in the excitement,” says Courtney Hindorff, managing director at Subway Canada. “The Carnivore delivers on bold flavours and is crafted to satisfy even the biggest appetites - big enough for a Raptor.” 

Alongside the new Carnivore sub, Subway restaurants will also have commemorative Subway gift cards for purchase and new sandwich wraps, featuring artwork inspired by the 30th anniversary. 

“Partnering with the Toronto Raptors’ continues to be a rewarding experience for us as a brand and as Raptors’ fans,” says Lisa Mazurkewich, head of marketing at Subway Canada. “We set out to show that only Subway can bring fans closer to the game and their favourite players. The new Carnivore sub is just another proof-point of how Subway delivers epic experiences – and flavours – for fans nationally.” 

Subway MVP Rewards Offer Exclusive Access to Basketball Fans

The basketball fun doesn’t stop as fans can win an unforgettable experience for two at the NBA Paris Games 2025, presented by Tissot, and daily prizes, with the new Subway MVP Rewards 'Footlong Sweeps'. 

From now till December 15th, registered MVP Rewards members will be entered into the sweepstakes by purchasing any Footlong. Members can access new interactive games in the app daily for even more chances to snag exciting rewards, from exclusive Subway swag to loyalty points and extra contest entries. 

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