Stouffer’s Shortens Names of Comfort Food Classics for Busy Gen Z's

Stouffer’s introduced redesigned versions of its yummy comfort food classics to make mealtime even quicker for busy gen z fans, just in time for April Fools’ Day in a campaign created by Wunderman Thompson North America.

'Stouff’s' aka Stouffer’s knows its dishes offer all the love of a home-cooked meal without the time – and wanted its fans to save precious minutes when talking about them too. 

On April 1, 2023: 

• Pepperoni French Bread Pizza became Roni FreBre Za 
• Macaroni & Cheese = Meese
• Chicken Enchiladas were called ‘Ladas
• Tudle ‘Role was the dish formerly known as Tuna Noodle Casserole

"Everyone knows and loves Stouffer’s for its tasty meals that save time at dinner. Knowing how busy everyone is, we wanted to give consumers the gift of valuable time back, even if it is precious milliseconds saved by abbreviating Stouffer’s Pepperoni French Bread Pizza to Stouff’s Roni FreBre Za,” said Dominic Al-Samarraie, executive creative director, Wunderman Thompson North America.