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Creative

Stop Handgun Violence Launches Campaign Highlighting the Dangers of 3D Printed Firearms

LOBO's Mateus de Paula Santos and Aron Matschulat Aguiar work with Arnold on powerful spot

Stop Handgun Violence Launches Campaign Highlighting the Dangers of 3D Printed Firearms

Stop Handgun Violence (SHV) launched a new public awareness campaign this week to drive home the dangers of 3D printed firearms. In a newly released video, still 3D images of students holding backpacks and books as they enter their high school turn haunting as teenagers are shown trying to barricade a door and climb through windows to escape an active shooter. Following horrifying scenes of a mass shooting at a nondescript high school that could be anywhere, the video concludes with a rallying cry for people to contact their congresspeople to drive forward national legislative action.



“We are in desperate need for more public support to push lawmakers to ban 3D printed guns,” said John Rosenthal, founder and chair of Stop Handgun Violence. “These firearms pose a huge risk to public safety and we need our elected officials to take swift action to stem the flow of these dangerous and completely unregulated weapons. As 3D printing technology becomes cheaper and better, the dangers will exponentially climb. 3D guns are catastrophes waiting to happen and we must amp up the narrative legislative action before that happens. We are cautiously optimistic that our effort will bring a bill that bans 3D guns to Congress.”



The horror and fear on the students’ faces in the video drive home the all-to-common experiences of school shootings in America. To push change and get guns out of the hands of would-be school assassins, Arnold – with the help of production and design studio LOBO and directors Mateus de Paula Santos and Aron Matschulat Aguiar – created the poignant video alongside SHV, the non-profit organisation that has been the lead advocate in Massachusetts, the state with the lowest gun death rate and the most effective gun violence prevention laws in the continental United States. While real progress has been made in the Commonwealth through educating and activating concerned citizens, community groups and legislators, violence in schools remains a real threat. This PSA eerily illustrates the unique and preventable dangers of printing 3D guns.


 


 “The fact that 3D printed guns are becoming more accessible and untraceable is terrifying,” said Arnold Chief Creative Officer Icaro Doria. “This simply can’t become the new normal.”


With high-quality 3D printers becoming more accessible, so are the weapons of mass destruction they are able to create. While, thankfully, no real incidents from 3D guns have yet materialised, SHV aims to be more proactive than reactive. “While 3D printers were billed as tech for good, the sad reality is that they are proving that they can also be a deadly path toward imminent danger,” added Doria. “With 3D printers in homes, offices, and even at some local public libraries, ill-intentioned people have high-tech tools to make deadly weapons at their disposal without detection by law enforcement.”




Credits


Stop Handgun Violence:

Founder & Chair: John Rosenthal

Executive Director: Zoe Grover


Arnold:

Chief Creative Officer: Icaro Doria

Executive Creative Directors: Max Geraldo, Fred Saldanha and James Bray

Creative Directors: Guilherme Rácz and Lucas Casão

Associate Creative Director: Rafael Beretta

Art Directors: Dan Hlvika and Jason Gan

Copywriter: Clark Chamberlin

Director of Integrated Production: Zamile Vilakazi

Producer: Pat Carney

Sr. UX Designer: Ma’Ayan Castel

Director of Digital Production: Rebecca Chaplick

Principal Software Engineer: Steve Hallman

Business Affairs: Danielle Ivicic

Project Manager: Danielle Fabrizio

Marketing: Laura Voigt


Lobo:

Executive Producer: Luis Ribeiro

Directors: Mateus de Paula Santos & Aron Matschulat Aguiar

Head of Production: Clara Morelli

Coordinator: Rosangela Gomes

CG Director: Marcos Samia

Lighting & Render: Marcos Samia, Ale Barbosa

3D Modeling: Marcel Fukuwara, Milton Dias

Previs: Marcos Samia

Lead Compositing: Bruno Ferrari

Compositing: José Ambrosio, Carlos Campos

Audio Company: Studio Tesis

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Category: Corporate, Social and PSAs , Non-Profit

Genre: Animation