Stinkdigital Launches Record Label Warp's Snazzy New Website

Independent record label Warp has marked the occasion of its 25th anniversary year with a relaunch of its iconic web destination, warp.net. The redevelopment adapts the label’s online presence for today’s globally connected audience and adopts a fresh and minimalist design with a content-first approach and a particular focus on mobile users. 

The relaunch is the first update to the site since 2009, and content includes news and information about Warp artists, catalogue, releases, and events.

As part of the 25th anniversary re-brand, Berlin-based design studio HelloMe was also commissioned to create an extensive repositioning of Warp’s visual identity. This included a contemporary version of the iconic Purple that’s been synonymous with the brand for the last two and a half decades, alongside a custom version of the Favorit typeface. 

Stinkdigital designed and developed a site structure that creates bespoke pages that tailor to meet the unique needs of each artist, and encourage exploration of Warp’s extensive catalogue. The Warp branding on each page can be altered to ensure each individual artist’s brand is weighted appropriately in relation to the label. Warp controls this flexibility via a custom-built CMS that Stinkdigital also developed to support the relaunch.

Warp.net is fully commerce-enabled and integrated with Warp’s own Bleep store.

Media on the site is served through a bespoke Universal Media Player, which aggregates content from Rdio, YouTube and SoundCloud with more third-party services being added soon. 

The website was developed as a collaboration between Warp, HelloMe and creative agency Stinkdigital.