Stink Films and Eoin Glaister Craft Irreverent and Comedic Lineup Announcement Film for Drumsheds

‘Big just got BIGGER’ is the latest work of director Eoin Glaister, who in collaboration with design director Jack Walmsley, has created an irreverent and comedic lineup announcement film. 

The campaign takes inspiration from Japanese Tokusatsu cinema to create a nostalgic but hilarious metaphor about size in homage to the venue’s large capacity. Shooting the majority of the action in camera, with a huge art department ambition behind it, the highly crafted production consisted of pirouettes, real-scale sets, bespoke costumes and intricate prosthetics.

‘Big just got BIGGER’ introduces the world-class acts that’ll be playing at Drumsheds during the Autumn/Winter 2024 season. Including major names like Jamie Jones, Fatboy Slim and Honey Dijon, the supervenue continues to position itself like a one-of-its-kind space for music and culture in London.

“Drumsheds needed a film to promote their biggest season yet. ‘Big just got BIGGER’ had a nice ring to it. The building transforming into a giant robot and headbutting a boring sausage monster seemed like the logical next step. This was my third outing for Drumsheds. There was enough trust there to let me set off explosions and encourage people to do flips on their roof. We had a really good time, and I’m grateful to the cast and crew who worked tirelessly to bring my childhood fantasies to life.” said Eoin Glaister, Stink Films director.

“We wanted to lean into our reputation for producing the unexpected for this campaign. AW24 is our biggest music season at Drumsheds to date and we needed a campaign that does it justice, so naturally thought transforming Drumsheds into a sausage fighting robot was the way to go. We worked with incredible artists alongside Stink Films from across different industries to produce this campaign and I’m super proud of it. It acts as a testament to our commitment to do the unexpected and go the extra mile. We think it’s a banger.” said Jack Walmsley, design director at Broadwick Live.