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Super Bowl 2016
  • 160

Steve Harvey is Unapologetic in T-Mobile Super Bowl Spot

Publicis North America, 7 months, 3 weeks ago

The ad, created by Publicis Seattle, calls out Verizon for using incorrect information about T-Mobile

Steve Harvey is Unapologetic in T-Mobile Super Bowl Spot

T-Mobile premiered a new ad during the second quarter of Super Bowl 50. The ad features comedian Steve Harvey and takes Verizon to task for getting it wrong in a big way by using outdated and plain old wrong information about T-Mobile’s network in their advertising. 
 
In the spot, Steve Harvey can finally place the blame on someone else for getting it wrong. The :30 spot brings together a reenactment of Verizon’s colorful balls spot and Steve Harvey’s infamous Miss Universe hosting snafu. Created by T-Mobile’s agency of record Publicis Seattle, Steve Harvey stops the rolling balls to say, “I have to apologize – again.” He then hits the point that, “Those were last year’s numbers. It says right here on the card. T-Mobile doubled their LTE coverage in the last year, and with more LTE towers than Verizon, T-Mobile reaches pretty much every one.” The spot hilariously ends with Steve Harvey throwing his hands up in the air and saying, “I’m not taking responsibility for this one. Verizon got it wrong not me!”


The Harvey ad is T-Mobile’s second Super Bowl 50 ad, the other features Drake and debuted on TV during the fourth quarter of the Game. T-Mobile is known for listening to customers and the company let fans vote on Twitter for which 60 second version of the Drake ad should run during the game today. 




Creative Agency

Chief Creative Officer: Andrew Christou

Creative Director: Ryan Blum

Copywriter: Andrew Lewis

Art Director: Chad Ford

Executive Creative Director: Jason Lucas

Head of TV / Production: Adam Oliver

Group Account Director: Adam Thomason

Executive Producer: Jen Allen

Creative Agency: Publicis Seattle

Business Affairs: Deb Groth (Head), Peter Bech

Senior Producer: Wade Harpootlian

Integrated Producer: Corey Bartha

Music and Sound

Audio Post Production: Lime Studios

Creative Director: Kelly Bayett @ Barking Owl

Executive Producer: Susie Boyajan

Producer: Ashley Benton @ Barking Owl

Song: ‘Toys In The Arric’ by Dominik Hauser

Sound Design: Michael Anastasi @ Barking Owl

Sound Mix: Loren Silber @ Lime

Offline

Edit Company: Arcade

Editor: Kim Bica / Glen Montgomery

Executive Producer: Nicole Visram

Managing Director: Damien Stevens

Producer: Adam Becht (Sr), John Gallagher (Essist)

Post Production / VFX

2D : Kevin Lau, Dan Blank

Colourist: Shane Reed

Creative Director: Jonah Hall, Kevin Lau

Executive Producer: LaRue Anderson (Apache), Sabrina Elizondo (Timber)

Flame: Miles Kinghorn

Flame Assist: Brandon Harden

Managing Director: Damian Stevens

Modeling: Brad Hayes, Casey Benn

Nuke: Daniel Raschko, Mark Robben, Brian Sales, Michael Loney

Post Production House: Timber

Producer: Caitlin Forrest

Senior Producer: Megan Kennedy

Telecine: Apache

Visual Effects: Jonah Hall (Particle)

Production Company

Director: Paul Hunter

Executive Producer: Ali Brown

Line Producer: William Green

Production Company: Pretty Bird

Genre: Comedy