Stephen Macias Named Inclusive Diversity Lead for Octagon Sports & Entertainment Network

Octagon Sports and Entertainment Network (OSEN) has elevated Stephen Macias to head of inclusive diversity for OSEN Worldwide. Stephen will take on the expanded role, while maintaining his current position as president of multicultural marketing & communications, R&CPMK. The announcement was made today by Lisa Murray, executive vice president, chief marketing officer & chief diversity officer, OSEN, to whom Stephen will report.

In his new role, Stephen will continue to oversee R&CPMK’s Multicultural Marketing & Communications division, focused on the agency’s talent and brand clients. Additionally, Stephen will help drive DE&I campaigns for Octagon’s collection of athlete, personality, and brand clients. Stephen will also help lead strategy and efforts dedicated to diversity, equity, and inclusion across the full Octagon Sports and Entertainment Network’s six-agency portfolio, including internal and external programming, global initiatives, and partnerships.

“Stephen has served as a valuable advisor to R&CPMK’s clients, as well as Octagon and R&CPMK’s leadership team, on a variety of projects and efforts surrounding the advancement of DE&I across our organisation, the sports and entertainment industry, and society at large,” said Lisa. “We look forward to continuing to draw upon Stephen’s strong insight and expertise, to help guide and grow our corporate and employee programmes, strategy, content, and key initiatives throughout our agency network.”

“I’m incredibly proud of the work we have done building and growing the Multicultural division at R&CPMK, as well as OSEN and IPG’s long-standing commitment to advancing DE&I,” said Stephen. “I’m humbled to be partnering with Lisa, and OSEN staff worldwide, as we further our efforts and platforms surrounding our workplace, workforce, and client work. We have an exciting opportunity to evolve the way we approach inclusion, equity, and diversity in every aspect of who we are at work and what that can bring to the table for our clients around the world.”

Stephen has served as president of multicultural marketing & communications, R&CPMK, since January 2022, and joined the agency as executive vice president entertainment and multicultural practice lead in 2020.

Under Stephen’s leadership at R&CPMK, the agency has built an industry-leading Multicultural Marketing & Communications practice, responsible for developing DE&I strategy, as well as influential public relations and marketing campaigns for R&CPMK’s high-profile talent and Fortune 500 brand clients. Since launching the division, Stephen and his team have significantly advanced DE&I efforts and conversations across the entertainment industry, driven millions of dollars in traditional and earned media focused on amplifying important societal conversations, and created progressive integrated content initiatives that have further connected brands and talent with diverse and emerging audiences, communities, and consumers.

Prior to joining R&CPMK, Stephen served as senior vice president, diversity and inclusion practice lead, at MWWPR (MikeWorldWide), where he was responsible for overseeing multicultural marketing and programming for clients, as well as managing LGBTQ+ and multicultural resources within the firm.