Step Into Doors of Discovery as KrisFlyer Turns 25

KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled ‘Celebrating 25 years of making every experience miles better’, created with TBWA\Singapore and Cutscene. The 60-second feature will run across Instagram, Facebook and YouTube.

This heartwarming coming-of-age film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates the tapestry of diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.

From the youthful thrill of experiencing her first plane ride to the wonder of a glamping trip, and from discovering her own style, to sharing quality time with her dad on a yacht. The film narrative is beyond a mere cinematic journey, as each scene transforms each moment into a memory reflecting how the brand has grown alongside her.

Much more than a film, this one-minute narrative serves as a tribute to KrisFlyer’s evolution from a Frequent Flyer Programme to a lifestyle rewards programme, and a steadfast companion for many. Since 1999, KrisFlyer has been uniquely associated with travel and experiences. Today, it has been seamlessly integrated into everyday life, enhancing experiences beyond the skies, rewarding members for being explorers, and truly making every experience miles better.

Loo Yong Ping, deputy executive creative director of TBWA\Singapore said, "More than a film, our goal was to capture KrisFlyer’s evolution through the lens of the little girl and her dad. This is undeniably a milestone worth celebrating.”

KrisFlyer empowers members to earn and redeem miles — not just when flying, but also when indulging in passions and experiences, including dining, shopping, and exploring. Read more here.