STEAM Co. Inspires Children to Aim Higher Than High Powered in McLaren F1 and Smartsheet Spot

MOIRAI announces the third campaign of SponsorX, in partnership with Herd of Shepherds, Smartsheet and McLaren F1. Just ahead of the Silverstone Grand Prix this weekend, the campaign shines a light on the remarkable non-profit organisation STEAM Co. STEAM Co.’s mission is to inspire children to aim higher than high powered by creativity and community.

Co-founder of STEAM Co., Nick Corston, is on a mission to ignite creativity in children across the UK. Arts and creativity programmes are underfunded in schools and STEAM Co. needs support to provide the next generation of innovators, engineers, and technologists with the tools necessary to embrace imagination, dream bigger, and unlock the ideas needed to creatively tackle the future's challenges.

In the campaign's film, director Bo Platt meaningfully captures the essence and passion driving STEAM Co. The film touches hearts, serving as a reminder of the indispensable role of creativity. Producer Vanessa Lanci and Executive Producer Andrew Porteous of MOIRAI strongly advocate for creating space and raising awareness for these impactful narratives and spotlighting ordinary individuals like Nick Corston who are making extraordinary differences in our world. 

This year’s SponsorX campaign for the UK Grand Prix featuring STEAM Co. amplifies the organisation's central message with director Bo Platt’s compelling visuals. Through the beautiful film and it’s poignant storytelling, the campaign aims to elevate awareness of the crucial role STEAM Co. education plays, and the transformative impact it can have on the lives of children.