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To promote the launch of 20 new ETFs, State Street Global Advisors and McCann New York are debuting a major marketing campaign, 'Getting There Starts Here,' as SSGA continues its mission to democratise investing after the launch of the first ever S&P 500 ETF more than 30 years ago.

Beginning with the NASDAQ bell ringing on October 29th, SSGA is rolling out a multi-channel marketing campaign with amplification in cities like NYC and San Francisco through the end of Q4. The campaign is aimed primarily at generating awareness, interest, and engagement with retail investors for the first time, while secondarily 're-introducing themselves' to intermediary and institutional audiences.

Everyone has somewhere they want to go - a goal or dream they want to pursue - and we want to inspire them to take action today so they can realise their goal tomorrow. Throughout the campaign we are featuring people sharing their own unique and personal stories of how investing enabled them to reach their goal - to 'get there'. To build wealth in pursuit of a goal, anyone with a brokerage account can invest in an ETF like SPY, the first-ever S&P 500 ETF, and 'own the market' or a diversified portfolio in a single trade.