Star Cricketers Talk Determination in Campaign for ASICS' Cricket Australia Partnership
ASICS Oceania has released a new integrated campaign developed by Connecting Plots and Infinity Squared, to activate its partnership with Cricket Australia.
Says Simone Bushnell, general manager marketing, ASICS Oceania: "Cricket is inherently part of our culture and this campaign encourages all Australians to show their support of our national team."
The campaign features a mix of players - Mitchell Starc, Josh Hazlewood and Glenn Maxwell - and real fans of cricket from grassroots levels up.
