Stagwell's SPORT BEACH Reveals Programming Schedule

If Travis Kelce attending Sport Beach isn't enough proof Stagwell are coming back for year two bigger and bolder, this year its flagship Cannes Lions activation is home to 50+ of the most renowned athletes, brands and cultural icons coming together around the power of sport and its massive global impact on business and culture.

Today, Stagwell unveils the programming schedule against its five core thematic tracks: Athlete Creators and New Media; Wine, Spirits, Hospitality; Tech & Innovation; Culture & Community; and Global Reach. Mainstage highlights include:

Monday, June 17th

• #UnitedbySnapdragon: Manchester United and Qualcomm Level Up: Eric Cantona, iconic Manchester United footballer; Don McGuire, CMO, Qualcomm.
  
• Whose Job Is It Anyways? Driving Equity in Sport: Sue Bird, WNBA Champion and co-founder of A Touch More and Togethxr; Kristyn Cook, CMO, State Farm; Peggy Roe, EVP and chief customer officer, Marriott; Jo Shoesmith, VP global chief creative officer, Amazon; moderated by Lisa Rosenberg, global partner and president, consumer brands, Allison.
  

Tuesday, June 18th

• 'Nightcap' live podcast recording with hosts Shannon Sharpe and Chad 'Ochocinco' Johnson
  
• Athletes as Creators: Empowering the Next Creative Class: Megan Rapinoe, Soccer Legend, co-founder, and best-selling author; Myles Garrett, Defensive End and 2023 NFL Defensive Player of the Year; Heather Freeland, chief brand officer, Adobe; moderated by Vanessa Perdomo, editorial lead of sports, Bloomberg.
  

Wednesday, June 19th

• 'A Touch More' live podcast relaunch with hosts Sue Bird and Megan Rapinoe, in conversation with USC basketball star JuJu Watkins.
  
• The Promise of Mindfulness for Unlocking Potential: Paul Rabil, founder, Premier Lacrosse League (PLL); Carla Hassan, global CMO, Chase; Deepak Chopra, founder of The Chopra Foundation and Chopra Global; Ron Everline, founder and CEO of JustTrain; moderated by sports media personality Taylor Rooks.

Thursday, June 20th

• Interactive Sport: How New Platforms Are Levelling Up the Fan Experience: Josh Beatty, founder, ARound; Shachar Scott, VP, marketing, Reality Labs, Meta; Tressie Lieberman, CMO, Yahoo; moderated by Elspeth Rollert, CEO, Stagwell Marketing Cloud.
• The Kelce Effect: Exploring New Heights with Travis and Jason Kelce, moderated by Jeff Beer, senior staff editor, Fast Company.

Off the Beach: Stagwell chairman and CEO Mark Penn @Cannes Lions

• Monday, June 17th, 4:45 p.m. at the Rotonde Stage – The Contrarian’s Compass: Navigating Tech Hype: Mark will speak on the Cannes Lions mainstage where he will urge marketers to examine the industry’s 'emerging tech problem', giving delegates methods for looking past hype cycles to find technologies that offer real value.
• Tuesday, June 18th, 1 p.m. at Microsoft Beach – Empowering Consumers in a Data Driven World: Penn will speak on a panel at Microsoft Beach alongside Brian Utter, general manager of business and monetization strategy, Microsoft Advertising, and leaders from Serviceplan Group and Reckitt Benckiser, for a discussion on data privacy, consumer expectations, and the impacts of technology innovation.