Stagwell Launches DCR on Google Cloud’s Bigquery

In partnership with Google Cloud, Stagwell made its first software launch today with the development of a data clean room (DCR) built on BigQuery. As we approach the cookieless world, the DCR enables clients to share their data with us in a secure and private environment, where they can mix and match their proprietary information with our sandbox of assets – Stagwell's infrastructure, applications, proprietary data, publishers – to better understand their data, and augment it with third-party info for improved targeting and measurement of their audiences.

Notably, clients benefit from our treasure trove of research sources, from CUE, our Consumer Understanding and Engagement platform, to our research firms The Harris Poll and National Research Group, to our recently launched consumer research panel, Unlock Surveys. The launch also coincides with Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha’s panel at Google Cloud Next this afternoon, “Transform marketing using generative AI: The road to automation.”