Stagwell Agrees to Acquire UNICEPTA, a Leading Provider of Media Intelligence

Stagwell, the challenger network built to transform marketing, has announced it has entered into an agreement to acquire UNICEPTA, the leading global media monitoring and analytics platform. The company will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals. 

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.  

This deal comes on the heels of LEADERS and InfluencerMarketing.AI joining PRophet in July and UNICEPTA’s UK and German teams winning five Gold Awards and several Silver and Bronze awards at the AMEC Communication Effectiveness Awards in London on November 7th. 

“UNICEPTA’s best-in-class tools work in unison with Stagwell Marketing Cloud’s suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today,” shared chairman and CEO of Stagwell Mark Penn. “Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation.” 

Aaron Kwittken, founder and CEO of Stagwell's PRophet Comms Tech Suite, shared, “This is a game-changer for the burgeoning, nine-billion-dollar comms tech industry, enabling PRophet to compete at scale and dethrone stodgy old-school competitors everyone loves to hate. UNICEPTA will supercharge our global suite of AI and human powered software and services, adding sophisticated always-on reputation management and campaign tracking capabilities, joining our award-winning journalist and influencer discovery, management and content generation platforms.” 

“With decades of remarkable growth and a client base that includes some of the world’s largest corporations and institutions, UNICEPTA aligns seamlessly with Stagwell and PRophet’s growth ambitions,” states Sebastian Rohwer, co-CEO of UNICEPTA.  

Alexander Peinemann, co-CEO of UNICEPTA, added, “This collaboration allows us to accelerate our development in advanced analytics and predictive insights, especially in North America – an essential step in helping our clients succeed in today’s interconnected landscape.”   

Sebastian and Alexander will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit, now boasting more than 500+ team members worldwide, under Aaron’s leadership. 

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. UNICEPTA is Stagwell’s ninth acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), BERA (U.S.), LEADERS (Israel) and Consulum (MENA).