Stagwell Acquires Sports Partnership and Activation Agency Gold Rabbit Sports

Stagwell, the challenger network built to transform  marketing, has announced the acquisition of Gold Rabbit Sports, a global sport marketing agency  that helps brands and rightsholders unlock the communications and commercial potential of  sports and entertainment. Gold Rabbit Sports will become a subsidiary of Stagwell’s integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives. 

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve  measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André  Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner  Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global  scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient  Jet, Fanduel TV, FIFA World Cup and the Olympics. 

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s  commitment to engaging in conversations about sports’ importance for marketers. The acquisition  also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within  communities in a meaningful way through sports partnerships and properties. 

“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the  power of sports marketing,” said Dan Gregory, CEO of TEAM. “We’ve seen quite an uptick in clients  who want to not just be involved with a sports property but truly create and deliver unique and  impactful ways to show up. The Gold Rabbit team is top notch at doing just that." 

“We’re excited to join Stagwell and build out the network’s offering in the world of sports and  entertainment marketing,” said Andre Schunk, CEO of Gold Rabbit Sports. “Stagwell’s  entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports  and entertainment navigate the landscape and craft cost-effective partnerships that deliver  measurable returns.” 

The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK  GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.