St Luke's Wins Heineken Old Mout Cider Business

St Luke’s brief for HEINEKEN, the UK’s leading cider and beer business has been expanded to include Old Mout Cider. The appointment builds on St Luke’s existing relationship with HEINEKEN, where they have held the Strongbow account since 2005. 

HEINEKEN is introducing Old Mout Cider, New Zealand’s No 1 packaged cider brand, to the UK market as a rival to Kopparberg and Rekorderlig. St Luke’s will oversee a £3 million campaign launch, which includes OOH, print and digital. The national launch on 5th May aims to raise awareness of the new brand amongst fruit cider drinkers, a defined and growing market segment in the UK.

Michael Gillane, Cider Brand Director, HEINEKEN said: “Launching a well loved brand from New Zealand gives HEINEKEN a strong, differentiated presence in the fast- growing World Cider sector.  The creative abilities that St Luke’s have consistently demonstrated in their work for Britain’s leading cider brand Strongbow show they are the right partner to bring Old Mout to life for UK drinkers.”

Neil Henderson, Chief Executive, St Luke’s said: “Old Mout brings a quirky, fun tone to the UK cider scene.  We are channeling Kiwi at St Luke’s towers."