St Luke's Brings a Touch of Summer Magic to New Littlewoods Campaign

Littlewoods, the online department store, is continuing it’s successful ‘Littlewoods Touch’ campaign with their 2015 Spring/Summer work created by retained agency St Luke’s.

As the sun starts to peak out from behind the clouds, St Luke’s has recreated the perfect family holiday at the seaside for their latest Littlewoods advert. The spot, directed by Howard Greenhalgh through St Luke’s in-house production arm, sees the brand’s celebrity ambassador Myleene Klass return to share more of the magical Littlewoods Touch.

A trip to the seaside, be it abroad or nearer home, is the highlight of any family summer and this 30 second ad brings that excitement to life as we see a young family and group of friends enjoying the sand, sun and beach huts. 

The music track “Hold My Hand” by Jess Glynne, which was UK Number 1 for three weeks, was specially chosen to give the ad that real summer feeling. 

Andrew Roscoe, Head of Brand, Sponsorship and Celebrity for Littlewoods owner Shop Direct, said: “Summer is such an important time for young families as it’s one of the few times they get to spend quality time together. The Littlewoods Touch means that we can help mum provide the things she needs for her family to have their perfect summer in an affordable way”

Julian Vizard, Creative Partner at St Luke’s, said: “This latest advert epitomises what’s special about the British summer and shows how Littlewoods can help make it even more memorable for every family.”

The ad debuted on 8th May and will appear during Gogglebox. It will run on national TV until 4th June and is being supported by a multi-million pound media budget, including national press and social media.