St. Lukes Awarded Heineken Business

St Luke’s brief for HEINEKEN, the UK’ leading beer & cider business has been expanded to include the Heineken® premium beer brand account.  The appointment builds on St Luke’s existing relationship with HEINEKEN, where they have held the Strongbow account since 2005. 

The appointment does not affect the Heineken® global account which is run out of Amsterdam and is handled by Wieden + Kennedy.  

St Luke’s will be helping the global beer brand to connect with UK consumers, and will include OOH, print and digital campaigns.  The agency has started work immediately on campaigns for Spring 2014 and to support activation of The Heineken® Cup final in May.  

David Lette, Premium Brands Director at HEINEKEN said: “St Luke’s have impressed us over the years with their outstanding work for Strongbow.  They were the natural choice of partner to help us meet aggressive growth targets for Heineken® in the UK.” 

Neil Henderson, Chief Executive at St Luke’s, said: “It is a privilege to be working on one of the most iconic brands ever.  Our challenge is to create work that lives up to the standard set by some of the world’s greatest agencies.”

The account was previously held by Publicis.