Squarespace and Preacher Team up for Grammys Campaign Featuring Leon Bridges
lbbonline.com, 7 months, 2 weeks ago
As a follow-up to their Super Bowl campaign with Key and Peele, Squarespace teamed up with creative agency Preacher for an all-new Grammys campaign featuring Grammy-nominated R&B artist Leon Bridges. The spot, titled 'Leon's Journey', tells Leon's story as he pursued his dream relentlessly and made it a reality. Acclaimed music photographer and film director Danny Clinch shot the ad and he captured a soulful look at Leon's path - from washing dishes and doing open mics in Fort Worth, TX, to his discovery and subsequent album launch and life on the road touring. The campaign also includes 60 second, 30 second, and 15 second spots as well as a short documentary film titled "This is Home" which will be shown at festivals throughout the year. The campaign aims to inspire others to pursue their passions wholeheartedly and to share it with the world on Squarespace.
The 30 second spot will begin airing during the Grammys on 2/15, and the 60 second spot will air in regional markets (Austin, Boston, Dallas, Denver, Chicago, Minneapolis, Nashville, Portland, San Diego, Seattle, and Washington DC). Leon Bridges, who already used Squarespace for his website, received a design update with new assets from the campaign courtesy of Preacher. They also created a new Squarespace site to beautifully showcase the work of Danny Clinch. Both sites will launch on February 15.
Category: Online , Publications and media
Genre: People , Storytelling