SpringStudios and Maison Meta Form Partnership to Accelerate AI in Luxury and Fashion

Spring Studios, a creative house for style-led brands specialising in culture, content and experiences, has announced a new partnership with Maison Meta, a generative AI fashion studio and leader in the AI fashion space. 

The partnership will unfold across all Spring Studios locations across the US and Europe, cementing a commitment to lead the innovative use of AI in the creative and experiential industries. 

Spring and Maison Meta have already collaborated on initiatives such as 2023’s much-discussed AI Fashion Week, hosted in New York, and are in discussions with a range of brands on forthcoming projects. They will also offer training and events for brands to get ahead on understanding the opportunities from AI in luxury and fashion.

The two agencies are already working with some of the luxury and fashion industry’s biggest names.  Spring has worked with esteemed brands including Breitling and Toyota, while Maison Meta has directed projects for a range of big brands, from Moncler to Google. 

Spring and Maison Meta will jointly host a series of panels and presentations entitled SPRING TALKS this year. These will explore state-of-the-art applications of AI across the sector featuring case studies, demos, exclusive insights from industry experts and debates on the opportunities unlocked by Ai.

The first of these is scheduled for March 2024 at Spring Place in New York.

The joint venture will also offer workshops and training programs for brands. These will provide practical insights into the application of AI solutions, AI tools and custom solutions.

Giuseppe Stigliano, global CEO of Spring Studios, said, “After working together with Maison Meta on AI Fashion Week, we realised that for fashion and luxury brands, AI is a tool that can create even more unique and beautiful experiences. With our joint experience across many of the world’s biggest brands, we know that this partnership is going to expand what is possible in the world of fashion, art and technology.”

In a joint statement Maison Meta co-founders, Cyril Foiret and Nima Abbasi, said, "While AI offers something new, Spring Studios brings a wealth of experience and knowledge in the luxury and fashion space. We’re excited to be able to leverage Spring Studios' platform. Their undisputed reputation and market credibility will undoubtedly accelerate our growth, allowing us to deliver to the most exciting brands in the world."