Spotlight on Women Creatives: Gemma Hunter, Global ECD, MediaCom Beyond Advertising

Gemma Hunter is Global Executive Creative Director and Head of MediaCom Beyond Advertising Australia, based in Melbourne.

 

Gemma is an award-winning, internationally recognised content specialist. With more than 20 years' in media and advertising, she has spent the last seven with MediaCom. Her remit spans oversight of content strategy, creative, production, distribution, PR, brand and marketing. 

Gemma's expertise has seen her hold and excel in the highest level creative and executive roles, across major agencies, in major markets including global, pan-Europe, Japan, Korea, Australia and the Asia Pacific. 

Gemma is associated with a who's who of the world's biggest and best known brands, evidence of her extraordinary category expertise. She has applied her skills and insights to clients spanning tech and auto through FMCG, alcohol, entertainment, fashion and travel. She also has deep experience in the government and not-for-profit sectors.

Gemma's imprimatur can be found on everything from brand-funded prime-time TV series, to international events, agency PR to bespoke content across every channel. Her talents include identifying, leading and developing award-winning, high performance teams.

In a career with many standout achievements, just a few of Gemma's include: 

• winning the first ever Cannes Lion for Brand Entertainment for the GT Academy (Playstation & Nissan, 2008)

• creating Air Rescue, the first ever brand-funder TV series in peak on a free-to-air channel (Westpac, 2013 to date). Winner at The One Show, MFAs, FOMA, FOMG, Spikes 

• creating There is something I have to tell you, a short form content series dealing with stigma and testing around HIV (Year? Qld Govt.) This was subsequently adopted by the Global HIV comms council.

• winning BEfest's Content Marketing Agency of the Year in 2014.

Gemma is a Marketing Academy Australia scholar & future leader and a member of the Australian Marketing Institute.