Spotify and Droga5 São Paulo Launch Unique Collars in Honour of Pets Named 'Casca de Bala'

Your best kept musical secrets are out and we are sure you shared them all on your social media. Yes, we are talking about Spotify Wrapped, that long-awaited moment where you (and everyone who follows you) discover just how many times you listened to your favourite song and artist. In Brazil, there was one song that stood out among the rest and is certainly featured in many people's Spotify Wrapped lists: Thullio Milionário's 'Casca de Bala' ('Partners in Crime'). The viral hit was streamed over 67 million times on Spotify in the country, turning it into a true one hit wonder. The song’s name has taken up a permanent residence in colloquial vocabulary.  

However, a massive number of streams was not the only thing the hit collected. Aside from reaching the top of the Brazilian Spotify charts, 'Casca de Bala' also prompted several people to change their pet's names to imitate the title of the song. This behaviour was discovered by award-winning creative agency Droga5 São Paulo and Spotify on social media, showing that millions of people actually did this throughout the country. So, to honour the best 'Casca de Bala' that humankind has, Droga5 São Paulo and Spotify created a limited and special line of pet collars with their new name. 

These exclusive accessories are being gifted to people across the country who publicly declared the pet's name change on social media. Adding a cinematic touch, Droga5 also produced a celebratory film featuring Plínio, a dog lamenting how he lost his original name to the chart-topping anthem, as well as a special photoshoot with other cats and dogs to show off the new accessory.

“Wrapped is the most awaited campaign of the year, but we needed to create something that made a connection with the local public in a unique way. Casca de Bala reached Spotify's global ranking and we needed to celebrate the cultural impact that this song had even with our pets, with people changing their names - a trend that truly reflects Brazil,” says Talita Cardozo, design leader da Droga5 São Paulo.