senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Sport Is Calling in Inspirational New rebel Campaign from the Monkeys

13/10/2020
Advertising Agency
Melbourne, Australia
97
Share
Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us

Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’. With the campaign by The Monkeys, part of Accenture Interactive, the campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.

Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.

The Monkeys Melbourne CEO, Paul McMillan, said: “Sport plays an incredibly important role in all of our lives. Whether it be participating, or supporting, it can help to improve our physical and mental health. The new rebel campaign is a call to arms for all Australians to get involved.”


Jenny Gulliver, rebel general manager customer and marketing, added: “We’re proud and excited to launch our distinctive brand campaign which has the ability to build a stronger emotional connection between Australians and their sport.”

‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
Work from The Monkeys Melbourne
18
0
2017 Australia Day Lamb Ad
Meat and Livestock Australia
02/12/2024
4
0
Hello Christmas
Telstra
10/11/2023
445
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0