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Spin Group Announces Appointment of Chairman John Smith

11/04/2025
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John has held prominent leadership positions, including CEO of global media group BBC Worldwide, COO of global fashion brand Burberry PLC and chairman of Jungle Creations and Seeker Music

Spin Group, an independent 360 agency collective with clients across almost every continent, is pleased to announce the appointment of chairman John Smith. With over 50 years of experience in the industry, John has held prominent leadership positions, including CEO of global media group BBC Worldwide, COO of global fashion brand Burberry PLC and chairman of Jungle Creations and Seeker Music.

John has held a widely varied executive career with extensive leadership in talent based, creative and digital marketing companies. He has also held multiple chairmanships and board positions in large companies, listed in the UK FTSE 100, USA S&P 500, and in private equity owned businesses, including chairs of audit committees.

John Smith, chairman of Spin Group commented, "I am very impressed by the guys and the quality of their team. They have the potential as a company to grow very quickly and become increasingly more international”.

Alex Bodini, CEO of Spin Group commented, "We are so excited to have John join us on the Spin journey - his experience is quite frankly astounding and he brings so much know-how to the table. The main thing for us though, is all about thinking bigger. Whilst Spin is an entrepreneur-led business, sometimes we can all get caught up in our own market or our own vertical - John allows us and encourages us to think bigger, and that's something we're delighted to do".

Spin Group has more than 75 full-time employees (primarily based in London) including AU, LATAM & EU and continues to experience impressive growth year on year. The team of creatives, strategists and social marketers look after global brands including Paramount, LVMH, Google and Fujifilm.

Earlier this year, Spin Group announced the acquisition of audience agency Be A Bear in a move that further solidifies its position in the media landscape. Be A Bear is an audience-focused strategy agency, providing audience development and channel management services. Their client list includes Paramount, MTV, Comedy Central, Network 10, BET and Channel 5.

Follow John on LinkedIn and Spin Group, Instagram, LinkedIn, TikTok and X.

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