Spin Group Acquires Audience Strategy Agency Be A Bear

Social Media Agency Spin has announced the acquisition of audience agency Be A Bear in a move that further solidifies its position in the media landscape.

Be A Bear is an audience-focused strategy agency, providing digital and communication services, including PR, social, advertising and influencer. Their client list includes Speedo, Paramount, MTV, Comedy Central, Network 10, BET and Channel 5, Molton Brown and Edgard & Cooper. 

Alex Bodini, CEO of Spin comments, “We are beyond excited to welcome Max and the Be A Bear team into the Spin Group. We’ve been close allies of BAB for a while and have always been so impressed by their market knowledge, expertise and results. As YouTube and the power of audience continue to grow in strength and impact, we’re delighted to bring in the best in the business to tackle them. We’re very optimistic about strengthening this part of our social offering and can’t wait to show the industry what it’s all about”.

Max Maharajh, CEO of Be A Bear comments, “We’ve admired the work that Spin has produced for years, and I’m really excited to be joining the Spin Group moving forward. Max and Alex have built a really impressive team over the past few years, and it’s awesome to be able join that team. Culturally, this feels like the perfect fit: two agencies who are incredibly ambitious and driven by curiosity!” 

The team are keen to strengthen their YouTube work, a channel that has been traditionally under-represented in media campaigns and social strategies and are looking forward to working with the dedicated team of experts that have been assembled at BAB, making them a valuable asset to the  group which will contribute to Spin’s continued success and growth.

Spin, an independent company with clients on every continent, has more than 50 full-time employees primarily based in London and continues to experience impressive growth year on year.

The team of creatives, strategists and social marketers look after global brands including LVMH, Google, Fujifilm, Del Monte, UMG, Bupa, Britvic, AliExpress, Napolina and Ann Summers. 

This leading independent social agency are continuing their success story through breakout wins, growing clients through value-adding work, launching new innovation, on-the-pulse offerings, international expansion starting with the US and MENA and targeted and tactical acquisitions.