Specsavers Launches 8 Month Sponsorship With Shop London

Today Specsavers launches an 8 month sponsorship of the London Evening Standard’s editorial platform, Shop London.

The partnership, planned and bought by Manning Gottlieb OMD, aims to increase Specsavers’ fashion credentials within the UK’s most fashionable city. Across the eight months, Specsavers’ glasses will be the headline eye wear partner on Shop London. Collaborating with the Standard’s Fashion team, Specsavers’ in-house frame stylist will be finding the perfect frames to match different London trends, and guiding readers on how to achieve the look. 

The campaign extends online with a dedicated Specsavers fashion hub for 12 weeks between March and October, and also incorporates a special supplement to coincide with the biggest event in the fashionista’s diary, London Fashion Week.

Tim Sebire, Specsavers regional marketing manager comments: "Synonymous with the London fashion community, the Evening Standard’s Shop London and upcoming London Fashion Week supplement provide an excellent and integrated platform to engage with style-conscious consumers and build on Specsavers current fashion credentials.”

Lorna Dundon, Client Account Director at Manning Gottlieb OMD adds: ”This partnership with the Evening Standard provides the perfect platform to increase Specsavers’ fashion credentials and the opportunity to communicate with ‘fashion, trend followers’ across the region and beyond.  The content will be useful, engaging and completely focused on current trends, using the Shop London platforms.”

Mark Burborough, Newspaper Supplements Manager at ESI Media states “We are delighted to be working with Specsavers on the Shop London partnership, an innovative way to engage our audience with quality, regular, interactive content which strengthens the brands relationship with the consumer.”